Getting a Business Recommended by Alice AI
Case · AI SEO / GEO · Yandex Alice · 2026
Technical and content optimization of the site of the Monument workshop for AI search. After revisions, the company appeared in Alice’s AI recommendations for a commercial request to order a monument in St. Petersburg – the second in the response shown.
The challenge
Make the site understandable to search engines and AI assistants: what services the workshop provides, where it works, how to contact it and what conditions it offers customers.
To do this, it was necessary to agree on the technical structure, text landing pages and information about the organization. Target scenario - the user asks Alice a question about the choice of the artist, and the company falls into the selection of suitable workshops.
What's been done
Site audit
The structure of the site and landing pages has been checked. Technical errors that prevented search engines from understanding the content correctly were eliminated.
Headings and commercial blocks
Revised headings, descriptions and blocks with the terms of the order. Information about the services and benefits of the workshop has received a more understandable structure.
Structured data
Added and corrected markup Schema.org. Data of the organization, services, addresses and pages are worked out to clearly describe the objects about which the site tells.
Connectivity of content
Improved semantics and communication of materials with each other. The content is prepared for more unambiguous extraction of facts and their use in the responses of AI systems.
Result: "Monument" in Alice AI recommendations
On request. In St. Petersburg to order a monument to the grave Alice formed a list of workshops of St. Petersburg. In the recorded answer, "Monument" is listed second, after "Garant Stone".
The answer is not just the name of the company. Alice describes the free delivery of the monument to the cemetery in St. Petersburg and the Leningrad region, mentions discounts up to 25% when applying through the website and gives contact details.
Order conditions in AI-response
- Free delivery to the cemetery.
- Discounts up to 25% when accessing the site.
- Description of the workshop as an option for ordering a monument.
Organizational data in the AI response
- Address: St. Petersburg, Pravda Street, 16.
- Opening hours: daily, 10:00-19:00.
- Rating 5 and company card with map and photos.
This information is given as the content of Alice's saved response. Terms of action, mode of operation and rating may change.
Screenshots of the result
Three successive fragments show the request, the order of recommendations and the Monument card. Click on the image to open it in full size.
What the result shows
The company was inside the ready answer to the question about the choice of the performer. The user sees the name of the workshop, the conditions of the order and the address at the stage of viewing Alice's recommendations.
Screenshots confirm second place in a specific answer. They do not show a consistent position on all queries, the dynamics of appeals or the contribution of each individual change on the site. The work was carried out comprehensively.
Frequent questions
When did the Monument appear in Alice’s AI recommendations?
The screenshots show the request "In St. Petersburg to order a monument to the grave." In the saved answer, Alice lists the workshops of St. Petersburg, and the Monument follows second after the Stone of the Garant.
What information about the company came in response?
Alice mentioned the delivery of the monument to the cemetery, discounts up to 25% when applying through the website, address on Pravda Street, 16, mode of operation and rating 5. This is the content of the recorded response: the current conditions of the order should be checked with the company.
How was the site prepared for promotion?
A separate article on monument-spb.ru describes filling cards according to CMS data, individual FAQ, internal linking, fixing JSON-LD and preparing a commodity YML feed. These works complement the description of technical and content training in this case.
Can second place be considered a permanent position?
Nope. Screenshots confirm the order of the companies in a specific response to the specified request. To assess the stability of the result, repeated observations on a set of queries are needed.
What changes made the recommendations appear?
Separate contributions of texts, FAQ, linking or micromarking were not measured. The preparation was carried out comprehensively, so it is incorrect to attribute the recommendation to one change.
How to prepare monument-spb.ru for promotion
A separate material reveals the work with the catalog: descriptions based on CMS data, individual FAQ for goods, internal links, fix JSON-LD and preparation of YML feed.
Read the article about preparing monument-spb.ru for further progress
Technology
MODX Evolution · PHP · Schema.org · JSON-LD · technical SEO optimization · page semantics · GEO · AI Search Optimization.
Another case of AI-search
In the project of the educational network iQ-center, the result was evaluated by the weekly dynamics of Share of Voice in Alice AI. iq-centr.ru: Growth from 16% to 34–39%.
Discuss site preparation for AI search
If you want to work out the structure of the site, information about the organization and content for a AI search, send the site address and describe the services and geography of the business.