How We Prepared monument-spb.ru for Further Promotion
Monument · Catalogue · Technical SEO
At monument-spb.ru, the monument cards, answers to customer questions and the technical part of the site were finalized. The goal is to give visitors clear information to choose from, and search engines – correct data about products and companies.
What changed on the site
Catalogue and answers to buyers
We filled out product descriptions according to CMS data, prepared individual FAQ and added links to useful materials.
Technical part
Fixed the error in JSON-LD, prepared a commodity YML-feed and configured management analytical cookie.
1. Made the cards of goods more meaningful
They started with monuments and crosses, which did not have a full description. They worked in batches of ten cards to check each text.
The information was taken from existing site data:
- the price of the monument and full equipment;
- material and combinations of granite;
- timing of manufacture;
- decoration;
- Project features and individual execution options.
The main principle is to describe only confirmed characteristics. The visitor should understand what is depicted in the photo, what is included in the offer and what elements can be changed when ordering.
2. Added FAQ to specific products
Questions and answers were prepared separately for cards, taking into account the monument itself. They help to understand the conditions before going to the salon.
Cost and equipment
- What does the price come from?
- What is included in the basic configuration?
- Which items are paid separately?
Manufacture and decoration
- Is it possible to change the size and material?
- What inscriptions, portraits and decorations are available?
- How long does it take to make?
- Is delivery and installation possible?
The answers were written in natural language, so that the card helped to choose the appropriate option and prepare questions for a specialist.
3. Linked cards with useful materials
In the description and FAQ added transitions to information about the timing of manufacture, types of stone, artistic forging and additional services.
Each link continues the theme of the card. For example, the question of the material leads to an explanation of the stone, and the question of the design leads to the corresponding service.
4. Corrected structured markup
On one of the pages JSON-LD did not understand because of quotation marks inside the text with the name of the cemetery “Elizovskoye”. The error made the entire markup block invalid.
Problem.
The text value fell into JSON-LD with incorrect shielding. The search engine could not process this block of data correctly.
Correction
Checked the generation of markup and corrected the processing of quotation marks. Data on the organization, goods and work performed are transmitted in the correct format.
This eliminates a technical error, but by itself does not guarantee an advanced snippet in search.
5. Prepared commodity YML-feed
For the catalog configured the formation of YML-feed - a file with structured information about offers for search and commodity services.
The data is taken from the CMS fields. This helps maintain consistency between the product card and external unloading.
6. Set up a selection of analytical cookie
On the pages of the site appeared a block in the branded turquoise palette. The visitor can accept the analytical cookie, reject them or later change the decision through the “cookie Settings” link at the bottom of the site.
Before consent and upon refusal
Yandex Metrica and Google Tag Manager are not loaded. In case of failure, analytical tools remain disabled.
Change of decision
The visitor can withdraw consent through settings. After the withdrawal, the loading of analytics stops.
The personal data processing policy was supplemented with a description of the necessary and analytical cookie, Yandex Metrics, the retention period of the choice and the ability to withdraw consent. This is a technical revision of the site; it does not replace separate legal verification of documents.
Preparation result
The cards received descriptions and answers to questions, related materials became more accessible, the error in the micromarkup was corrected. For the catalog, a structured unloading was prepared, and the work of analysts was associated with the choice of the visitor.
The basis of all changes is reliable data on goods and a clear explanation of the terms of the order for monument-spb.ru.
Frequent questions about website preparation
Where did they get the information to describe the monuments?
From the existing data of the site and CMS: cost, configuration, material, production dates and design options. Characteristics that were not in the original data were not added to the texts.
Why do each product card have a separate FAQ?
Monuments may differ in equipment, material and execution options. The answers were adapted for a specific product so that the buyer could understand the cost, design, delivery and installation before contacting the salon.
What error was corrected in the micromarkup?
The quotation marks in the name of the cemetery “Elizovskoye” violated the JSON-LD format on one of the pages. Corrected screening of text values when generating markup. The correct JSON-LD fixes this technical problem, but does not guarantee an extended snippet.
Why did you prepare YML feed?
To transfer structured information about goods to search and product services. Data for uploading is taken from the fields CMS, which helps to align them with the cards on the site.
How does the analysis of cookie work?
Until the consent of the visitor, Yandex Metrica and Google Tag Manager are not downloaded. Analytics cookie can be rejected and later changed through the link “cookie Settings” at the bottom of the site. With the withdrawal of consent, the loading of analytics is terminated.
Does this work confirm a rise in positions or appeals?
The article describes the changes made to the site, and measurements of the growth of positions and appeals are not given. In the related case, screenshots of Alice’s specific answer AI are published, where “Monument” is listed second in the collection. They do not prove a consistent position or contribution of an individual refinement.
Next Next post: Alice AI Recommendations
A separate case shows Alice’s response to a request to order a monument in St. Petersburg. "Monument" is listed by the second company in the collection.
There are three screenshots and an explanation of what exactly confirms this answer.
See the case “Business withdrawal in Alice AI recommendation”